Company Mission Statement? Software Company’s Example

by | Nov 7, 2022

Is it a clever phrase that encapsulates the mission of your firm in a single statement, or is it something else entirely? The most effective mission statements imprint a long-lasting image of your company’s brand in the minds of your customers, urging them to pick your products or services over those of a competitor. What characteristics define an effective statement of mission? 

A strong mission statement communicates the personality of your corporation while including the principles that are most important to the company. The question now is, how can you get started creating your very own? Which businesses are succeeding in this endeavor?

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What is a Mission Statement?

A mission statement is an action-based declaration that proclaims the goal of a business and how they serve its clients. It is also known as a vision statement or a guiding principle. In certain cases, this will include a summary of the firm, its activities, and its goals.

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A mission statement is a concise explanation of the goals and objectives of your firm.

Your company’s “what,” “who,” and “why” may all be elucidated with crystal-clear precision with the assistance of a mission statement. The best mission statements serve as a set of guiding principles by which a business functions. Your company’s mission statement should serve as the guiding principle for all of its activities.

The majority of mission statements consist of anything from one to three phrases and never go over 100 words. When formulating your own mission statement, bear in mind that the most effective ones are generally condensed into a single punchy line.

Before beginning work for the first time, each new employee at your firm ought to be briefed on the organization’s purpose statement. It ought to be emphasized across all of the materials used for recruitment and onboarding, and workers ought to be able to recite it by heart. After all, this is the objective that every single day every one of your employees ought to be connected with. A sense of directionlessness and confusion about their role will accompany them to the workplace if this does not change.

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Mission statements vs. vision statements — what’s the difference?

The vision statement concentrates on the future and outlines the goals that the organization hopes to accomplish. The present-day and the activities of the organization are emphasized in the declaration of the mission. Although businesses frequently use the terms “mission statement” and “vision statement” interchangeably, it is essential to have both. Because having a purpose and meaning in one’s job is essential to the success of any company, the two concepts are inextricably linked.

How Does a Mission Statement Work?

The objective of mission statements is twofold: first, they assist employees in maintaining their concentration on the tasks at hand; second, they encourage employees to identify inventive ways of moving toward boosting their productivity with an eye toward accomplishing business goals.

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A company’s mission statement explains its culture, beliefs, ethics, core aims, and agenda. In addition, it explains how each of these pertains to the company’s stakeholders, who include its workers, distributors, suppliers, shareholders, and the community in general. These entities are able to match their aims with those of the organization by using this statement as a guide.

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This statement elucidates not only what the firm does but also how it does it and the motivation behind it. Potential investors may want to look at the company’s mission statement to see whether or not the company’s ideals are compatible with their own. For instance, a morally conscientious investor who is opposed to the use of animal products is unlikely to put their money into a business whose goal is to become the greatest producer of leather or fur in the world.

It is not out of the ordinary for major firms to invest a significant amount of time and a substantial sum of money into the process of developing and refining their mission statements. In several instances, mission statements evolve through time to become commonplace words.

It is not the case that only very large or very small businesses should have mission statements. The formulation of a personal mission statement is something that a significant number of prosperous people, professionals, and investors have done. These kinds of personal purpose statements frequently include elements pertaining to one’s finances, career, spirituality, and interpersonal relationships. This, in turn, makes it easier for an individual to maintain a healthy work-life balance, which in turn boosts their personal accomplishment in each of these areas.

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Why Your Company Mission Statement is Important?

Your people and your company will be more aligned if you have a clear mission or statement of mission. In addition to this, it is the item that will assist you in realizing your goal. Your mission statement, together with the other components of your strategic plan, may assist you in focusing the efforts of your team on the aspects of your business that require attention and those that do not. Because making decisions is central to the practice of strategy. Therefore, if your team is not united around the mission, they will not know how to achieve the vision in the most efficient and effective method that is feasible.

Everything that you do as an organization should be guided by the organization’s mission statement. Your purpose, often known as your mission statement, is essentially a written explanation of why your organization even exists. Employ your organization’s goal as a compass to direct not just your personnel but also your strategy and the choices you make. In the end, your mission statement will help you focus on the areas in which you need to give the highest possible value and have the most possible effect. You may now be in a position in which you have a complete understanding of your purpose, in which you know what to accomplish and how to carry it out, which is fantastic.

Your purpose is what guides your efforts and helps you concentrate your energies. It assists you in prioritizing, and it assists you in maximizing your influence on the consumer you are targeting. It is especially important in nonprofit or mission-based companies since if various individuals in your company have different understandings of what the purpose means, you are going to have an infinite supply of issues and frustrations to deal with. When a for-profit firm lacks a defined goal or purpose, it is difficult to determine where they should direct their efforts, where they should concentrate their efforts in terms of value creation, and how they may provide the most amount of value to their customers (so that you can accomplish your vision).

How to Write a Mission Statement?

Here are some guidelines to help you compose an effective mission statement for your firm, despite the fact that it may be challenging to summarize the core values of your business in a single sentence.

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1. About Your Company

To begin, provide an overview of what your organization does. It might be a product you create or a service you offer to your clients, but it should be whatever it is that keeps your company afloat.

2. Way of Operating

Next, please explain how your organization accomplishes what it does and give some examples. Consider the fundamental principles that guide your company rather than dwelling on the specifics of its operations, because that is not the focus of this discussion. 

Perhaps you place a high priority on quality, excellent customer service, or being environmentally responsible. You also have the option of encouraging creative thinking and innovative practices within your company. These are some of the most important aspects to include in your mission statement.

3. Purpose of Operating

Include in your mission statement an explanation of why you do the things that you do. This is essential. It brings attention to what differentiates your company from others in the same field, which in turn helps your company stand out from the competition. Keep in mind that the mission statement should be succinct and go right to the point.

After you have completed the first draft, it is important to review it, make any necessary edits, and then have another person review it as well. After you’ve given it your stamp of approval, you’ll need to devise a strategy for incorporating it wherever you possibly can. 

In addition to this, make it a habit to examine your statement of purpose on a regular basis. Your firm may outgrow its current mission statement or move directions, resulting in the need for a new one. Although it is never ideal to continuously pivot your image and change your goal statement, it may become necessary.

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Common Mission Statement Mistakes to Avoid

People make mistakes when writing a mission statement for their company.  What could they be? And how can you avoid making these common mistakes?

Following are the common mistakes people make when writing a mission statement:

1. Too-long Mission Statement

The length of a mission statement is very important, If your company’s mission statement is a drawn-out and detailed explanation of every facet of the business, no one is going to read it, much less remember it. Your objective is to write a mission statement that will have a strong impression on your audience and remain in their memories long after they have finished reading the page. That is not going to happen if your statement is too long. It is just not going to happen.

2. Unrealistic Statement

In an attempt to generate excitement for their company, some entrepreneurs go beyond unrealistic promises and aspirations in their mission statement. It’s fine to be optimistic, but when optimism crosses the line into pure fantasy, there’s a problem. For example, if your firm is a burger cart, a mission statement that aspires to be the world’s largest sandwich provider may be a tad ambitious. The best way is to center your mission statement on your ambitions for the next two to three years, then change it if things go better than predicted.

3. Too-deceptive Mission Statements

If you don’t believe in your statement, no one else will in the end. This is the most important takeaway. The mission statement that you draught should, to some extent, represent the purpose that you sincerely feel your company exists to achieve. Continue to work on it until you come up with a mission statement for your company that you will be glad to say represents its values rather than settling for something average and uninteresting.

4. Too-Boring Mission Statements

For a good mission statement to stand out, it needs to be straightforward while also being memorable. On the other hand, you shouldn’t let yourself become preoccupied with the idea of coming up with a sentence that is very original and cool. Instead, put your energy into figuring out how to write a statement that motivates individuals to want to be a part of your company and conveys a sense of action. 

To add some flare to your mission statement, using action verbs and language that looks to the future are always great tools to have at your disposal.

5. Too-confusing mission statements

A mission statement should be written in such a way that it can be read and comprehended by a wide variety of people. If your company’s mission statement is filled with technical terms and another business language, almost no one outside of the field will understand what you’re trying to accomplish with it. It is possible that those working for the firm itself will stop being able to understand it.

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Advantages and Disadvantages of Mission Statements

Everything we do and every model we make have both pros and cons. In the same way, Having a clear or fixed mission statement can have both positive and negative impacts on an organization’s work and growth.

Advantages of a Mission Statement

1. Give Directions.

Mission statements are analogous to compasses in that they assist an organization in navigating the jungle of cutthroat competition that is currently faced by organizations. This is among the most obvious benefits that may be derived from having a mission statement. Without guidance, businesses will make decisions without considering the consequences, which may be quite hazardous.

2. Helps to Resolve Conflicts.

Another advantage of having a mission statement is that members of the management board are able to simply and quickly make reference to a mission statement if there is an argument or a problem. When people’s attention is focused on a written paper, they have a tendency to settle down and become more peaceful.

3. Eliminates any and all Ambiguity Within the Context of a Firm’s Existence:

Managers and other stakeholders will have no questions about the company’s basic objective. There will be no room for confusion on the primary objective of a company.

The founders of a firm or the owners of an enterprise may often use a mission statement as a tool to express their desires to other employees of the organization. Communication is highly crucial in the business world.

4. A Decision-Making Framework.

Those in charge of making decisions are continuously confronted with the difficult problem of coming up with choices that are both good for the economy and, at the same time, satisfy the requirements of many other stakeholders. One of the most significant benefits of having a mission statement is that it may serve as a guide for competent managers to follow while they carry out their day-to-day management responsibilities. This is one of the most significant advantages of having a mission statement.

Disadvantages of a Mission Statement

1. Can On Its Own Be Ambiguous And Worthless. 

The primary drawback of a mission statement is that there is a very high probability that its design and implementation will be flawed. This is the most significant disadvantage of a mission statement. A mission statement runs the risk of being imprecise, meaningless, or at best perplexing. Caution is very necessary in order to prevent making such an expensive error.

2. Short Term in Nature.

Because they are notoriously internal in nature, mission statements, unlike strategically set objectives, tend to focus more on issues that will be resolved in the near future. This can make them more focused on the short term, as the problem that the founders of a company saw when they were deciding to establish a company may be resolved in the near future. 

Take camera film manufacturing firms as an example; in today’s day and age, nobody needs to purchase film because digital cameras are all the rage. A mission statement has the potential to become a very useful instrument for the strategic analysis of a corporation when it is created by an experienced expert.

When one section of a mission statement is not properly developed, it is possible for it to contradict another component of the mission statement, which can eventually lead to conflicts and contradictions. Again, this can happen when thorough development is not performed.

3. It Is a Waste of Time and Resources for Management. 

Just like anything else that requires preparation, producing a mission statement takes time, and it will be a very inefficient use of both time and resources if the purpose for which the statement was developed is not ultimately realized.

4. Can Be Irrational About Practice.

When we are fantasizing about our idealized version of the world, our adrenaline levels typically rise to unnaturally high levels. In practice, things are not nearly as simple to understand as they appear on paper. When things begin to take shape, mission statements almost always reveal themselves to be unrealistic and too optimistic, which is one of the most fundamental flaws in the concept of goal statements.

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Good Example of a Mission Statement

There are so many examples of good mission statements varying according to different industries. They are short, and precise, and sum up the goal of the organization in a few words without creating any confusion within the organization.

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The IT industry is the fastest-growing industry in the world and is ahead of every other industry in innovating new creative practices. These software companies give working goals and inspiration to the companies already in existence and new ones that are trying to make an impact. Here is an example of a great mission statement:

ENOU Labs Mission Statement

ENOU Labs is a pioneer of modern product design when it comes to modern software design and development practices. Here is our mission statement that completely sums up what they are striving to achieve through the organization.

“Innovation and design for the win.”

It is a short statement that tells us what we have to concentrate on when creating product designs. At ENOU Labs, our experts have only one goal, to create innovative products that make a difference and are out there to win every situation they were made for. 

ENOU Labs’ vision also reflects what we are trying to do to maximize mutual benefits. 

ENOU Core Values

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You may be underestimating the significance of the impact that brand values play in maintaining client loyalty. Providing evidence that your company knows its target demographic and is able to connect with them on an emotional level may be the deciding factor in a consumer making their next purchase from your company. 

We really hope that you were able to glean some useful information from this post that will facilitate the formulation of motivating vision and mission statements for your company.

“ENOU works every day to make amazing things happen. Our philosophy is to provide the best value to all our clients. To that end, we operate by a core set of standards that define who we are.

Branding is a company’s dynamic, breathing identity. It is always designed to move and connect with people. We place a high value on this and relate our designs to the individuals that interact with them. We like exceeding people’s expectations. They got more than they bargained for. Our expectations are high, and we strive to exceed them. We don’t believe in producing for the sake of creating. Our designs always have a meaning and are suited to people’s preferences. We always put our own touch on anything we make.”

Conclusion

Every organization needs a fixed set of goals and objectives to achieve with more accuracy. It’s a best practice that all employees sit together and define what they think they are trying to achieve with their work and put together these statements to create a single mission statement for the company like they did at ENOU Labs. Because without a solid goal in mind, an organization can get lost over time from the path of achieving what they indeed do in the first place.

FAQs

What are the 3 parts of a mission statement?

A company’s mission statement has the following three parts:
1. The target demographic is often known as the key market.
2. The product or service as a contribution
3. Distinction refers to the aspects of a product that set it apart from similar ones, as well as the reasons an audience should purchase it rather than another.

What is a good mission statement?

The expectations of a target audience for something that they actually want should be incorporated into any excellent mission statement. For instance, the mission statement of ENOU Labs reads, “Innovation and design for the win.” Because of this, Software clients have developed the expectation that the company would provide outstanding product designing services on each and every occasion.

How long should a mission statement be?

The majority of mission statements consist of anything from one to three lines and never go over 100 words. When formulating your own mission statement, bear in mind that the most effective ones are generally condensed into a single punchy line. Before beginning work for the first time, each new employee at your firm ought to be briefed on the organization’s purpose statement.

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