Creative and proactive people are the right pick to become product designers or developers, as these professions involve innovation and developing new products. If you have any of these qualities, you might wonder which of these fields is best. Or you are just confused about the difference between two terms.
Product design and development are both essential parts of a product’s lifecycle. A product cannot be created without either of the two. But what is the difference between these two fields? Let’s compare product design vs product development in this blog and find out the details and roles of both fields.
What Is Product Design and Development Process?
Product design and development is the process of producing and perfecting a product from its conception to its eventual release on the market. This process involves creating a product’s form and functionality, as well as its aesthetic appeal, usability, and user experience.
Identifying customer needs, market research, idea generation, concept creation, prototyping, and testing are all part of product design. The objective is to create a product that satisfies the demands of the intended market.
Product development is turning a conceptual product into a real thing that can be manufactured and marketed. This step includes engineering, manufacturing, testing, and quality control. The objective is to develop a product that satisfies design requirements, is economical to make, and can be mass-produced.
Read More: Digital Design vs Graphic Design.
Product Design vs Product Development: What Is the Main Difference?
As a layman, you might confuse the product design and development concept. Both are different fields but are necessary to create a product. The main difference between product design vs product development is that the early ideas, conceptualization, and prototyping of a product are the main areas of attention for product design.
This entails the development of the product’s form, functionality, and user experience as well as the identification of customer needs, market research, and producing a design that satisfies those demands. Designers work with user testing and feedback to create an aesthetically pleasing, functional, and marketable final design. They create sketches, mock-ups, and prototypes to refine the product’s design.
Contrarily, product development entails bringing the final design from the product design stage to life. This calls for coordination between designers, engineers, and manufacturers to encompass engineering, manufacturing, testing, and quality control and create the final version. Product development aims to translate the concept into a tangible, practical, affordable product.
Read More: Role of Visual Design in User Experience.
Example of Product Design vs Product Development
Let’s discuss a product design and development example to understand the difference properly. Suppose that a business wants to design a new smartphone. The product design team would analyze consumer wants and preferences, spot emerging trends and technology, and create a design for a fresh take on the smartphone. To improve the design, they would produce sketches, 3D models, and prototypes based on user feedback and usability testing.
The product development team takes over once the final design has been accepted. They would design the phone’s hardware, create the software and user interfaces, source materials, and test the finished item for quality assurance. They would collaborate with manufacturers to construct the phone at scale and guarantee that it adheres to the design requirements while being affordable and productive to make.
Importance of Product Design and Development
Digital product development and design are becoming increasingly crucial for firms to be competitive in the modern world. Product design and development are not restricted to just the product’s visual appeal and basic structure. They have a massive role in marketing and selling as well.
User experience can be significantly impacted by digital product design. A well-designed website or mobile app can facilitate user navigation and interaction with the product. Digital product design can also assist companies in differentiating themselves from rivals. A visually appealing and well-designed product can stand out from the competition in a crowded market and attract potential buyers.
The development of digital products is also essential for companies that want to produce competitive virtual products. Understanding user demands and activity is essential for creating a digital product, as is keeping up with emerging technologies and fashions.
Businesses can develop cutting-edge, efficient goods that satisfy the needs of their target market by investing in digital product design and development. As a result, there may be an increase in sales, enhanced brand recognition, and a greater competitive edge.
Responsibilities of a Product Designer
Product designers perform many duties to provide detailed and meaningful designs. But it can vary from industry to industry. Some typical responsibilities of a product designer are:
1- Bringing New Ideas Into Concepts
It is a designer’s responsibility to understand their client’s requirements and idea and then visualize it through the product. They must understand industry standards and customer behaviour to incorporate ideas into products.
2- Improving Prototypes
Designers are a part of evaluating and testing new product prototypes. This role also involves market research and competitor analysis to judge the performance and impact of their design on a product’s success.
3- User Testing
A target audience sample and comments on new designs may also be included in the design process. Designers typically do user testing to ensure their prototypes meet consumer expectations.
4- Product Design Feasibility Study
As a designer, you should also consider the product design feasibility. Using a feasibility study, designers may forecast the likelihood of successful design. You can use it to predict a product’s usefulness, popularity, and financial success.
5- Modeling Ideas
Prototypes are evaluated and approved by product designers. This may include determining if a design complies with the industry’s quality, viability, and safety criteria. Designers then transform ideas into workable designs and models using computer-aided design and engineering software.
Responsibilities of a Product Developer
A product developer typically has more responsibilities than a product designer. However, the primary 5 responsibilities of a product designer include the following:
1- Research and Development
Product developers must conduct extensive research to uncover client wants, market trends, and possible areas for innovation. They use this knowledge to create new items or enhance their current ones.
2- Design and Prototyping
Designers and developers collaborate closely to generate prototypes and develop new concepts. To ensure the final product satisfies the requirements, developers supervise the production of 3D models, sketches, and other design components.
3- Production and Quality Control
Product designers monitor the manufacturing process to ensure the product is produced according to design requirements and adheres to quality standards. They must collaborate closely with manufacturing teams to guarantee that production timelines are met and that any quality issues are immediately resolved.
4- Project Management
Product developers are responsible for overseeing projects from beginning to end. This includes setting up schedules, spending limits, resource planning, and directing cross-functional teams to ensure that projects are finished on time and within the allotted spending limits.
5- Sales and Marketing
Product developers must collaborate closely with sales and marketing teams to create product positioning, pricing strategies, and marketing campaigns. To spot opportunities for improvement and make the required changes to the product, they must also keep an eye on sales data and consumer feedback.
Education Requirements for Both Fields
Let’s see the difference between the education requirement of product design vs product development to land a good job. Although your skills in both fields can overlap, you need to have a specific educational background to have a professional career in your desired field.
A bachelor’s degree in a related subject, such as industrial design, graphic design, or engineering, is often necessary for product design. Organizations prefer to hire candidates with a master’s degree in product design or a similar profession. In these degrees, CAD (computer-aided design), design theory, 3D modeling, drawing, and materials science are usually covered.
You can also choose courses in marketing, entrepreneurship, and human aspects available to students. Product designers may gain real-world experience from internships or freelance work and academic schooling. You can opt for online courses on product design via websites like Udemy, Coursera, Dribble, etc.
A bachelor’s degree in a relevant discipline, such as engineering, business, or a related technical field, is often necessary for product development. Candidates with a competitive advantage in the job market might have a master’s degree in product development or a similar discipline. Product design, manufacturing procedures, supply chain management, project management, and quality control are frequently included in the coursework.
Students can also enroll in marketing, entrepreneurship, and finance courses to hone their product pricing and market analysis abilities. This sector might also benefit from practical experience obtained through internships or entry-level product development jobs. You can choose a top university in your country to get a professional degree in product development.
Skills You Must Have for Both Fields: Product Design and Product Development
Apart from the educational requirements, you should also learn unique skills. Every pro in their field must have the necessary skills to make them stand out among the pool of designers and developers. Luckily, several skills would work out for both product designers and developers. For example:
Innovative and Creative Thinking
The creation of products and the ability to think creatively and propose unique solutions to issues are prerequisites for both fields.
Designers and developers must have a strong understanding of technical skills such as CAD, 3D modeling, manufacturing processes, and materials science to master product design and development.
Both disciplines require individuals to be capable of effectively communicating design concepts and project status to stakeholders, clients, and team members.
Candidates must possess good analytical abilities to analyze data and information, make wise judgments, and solve problems. So analytical skills will always be handy whether you are a product designer or a developer.
Project Management Skills
Managing projects is expertise related more to product development. Because product development jobs often come in projects. The capacity to plan, budget for, and manage project timelines from conception to completion is a must for candidates.
Collaboration & Adaptability Skills
To ensure successful product development, candidates must collaborate with cross-functional teams, including designers, engineers, and other stakeholders. Candidates must be able to adjust to new technology, techniques, and trends to be competitive in both industries, which are constantly changing.
Lastly, designers and developers should learn business acumen. You need to learn the language and dynamics of a business and have a firm grasp of business principles (financial management, market analysis, product pricing, etc.). Why? Because having business know-how will aid you in efficiently communicating with your boss or client and help you to plan projects strategically. It will be a plus point to have these skills!
Salaries of Product Designer and Product Developer
A product designer can earn an average salary of $115k in the United States. (Source: Dribble) On the other hand, a product developer can earn a total estimated pay of $83k in the United States. (Source: Glassdoor) So remember that all the hard work to excel at either of these fields pays off well. You can easily land a good job at a digital products agency if you have the right knowledge and skills in either of these fields.
To summarize this blog, we can conclude that product development and product design are connected processes, while each has a specific function in producing a new product. While product development entails bringing the idea to life and ensuring that it can be produced effectively and affordably at scale, product design concentrates on developing and improving a concept in response to user feedback.
The responsibilities of a product designer and developer are different, but they can often intersect. Both fields are in demand in the job market. Whether you are a designer or a developer, you should learn both fields’ basic skills and terminologies. Hope this blog gave you enough knowledge about product design vs product development.
How to Use Product Design and Development in Marketing?
Understanding customer needs, utilizing design to establish a strong brand identity, incorporating branding elements into the product, and developing distinctive features and functionalities to differentiate from rivals are all ways that product design and development can be used in marketing.
Is UX Design Also a Part of Product Development?
Indeed, user experience design (UX) is a key step in creating a product. It concentrates on making goods that are user-friendly, effective, and fun. UX design aids in ensuring that the product fulfills the user’s needs and offers a satisfying user experience.