“We need a platform to facilitate low-income community to prepare & sell quality food.”

—Biji Enterprise

The Problem.

The unemployment of women in a South Asian culture has been an issue so does eating from the street. The young entrepreneurs from Lahore came up with the idea to solve the issue and began to work making it a startup, known as BIJI. In Urdu language “BIJI”’ stands for the word “Granny” who cares about her children eating healthy food and so does about their unemployment. What BIJI did was employed the women who made food at home nice and clean, and this food was then delivered to the person who ordered it.

How We Solved It.

BIJI came to us when they had nothing but just a logo. We designed their campaigns keeping their culture preserved. We aligned their tech arrangements, and designed the social media marketing campaigns. Later keeping the scope of their scalability, an app was developed that maximized their reach to the targeted audience.

What We Did.

  • Digital Product Development
  • User Experience Design


  • BIJI started in July 2017 as a startup. Later in August, the MIT ENTERPRISE FORUM (MITEF) driven by Punjab Information Technology Board (PITB) recognized them as the second best startup from their summer boot camp.
  • HERSELF a startup incubator that solely focused on empowering women later recognized BIJI as their best startup that was focused on empowering women.
  • Women Innovation Network (WIN) an initiative by the Punjab Commission on the Status for Women recognized BIJI as the top trainee and incubated in their first cohort, where experts from international organizations like Include admired their design approach.


Since 2018, BIJI has expanded and continued serving the sole purpose. Our work has enabled BIJI to continue work for the Women Empowerment and continue to serve the large audience with healthy food.

Our journey with ENOU has been amazing! This is perhaps the only company which actually understood the needs of our customers. The development of our mobile application, from UI/UX to working APKs, ENOU’s performance far exceeded our expectations!

Mahad Ahmad
CEO, Biji

Discuss your next big idea with us!

Got something you want us to look after? Or ready to shape up your thoughts? Speak up directly or drop us an email, we would love to reach you shortly.


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